The Japan retail landscape is a rich mix of depato, brand stores, specialty stores, variety and lifestyle stores, shopping malls and ‘select shops’ that select and mix coordinated collections of local or imported labels to create a store’s brand identity.
BEAMS, the self-styled culture store, epitomizes the Japanese select shop concept, stocking a range of fashionable local and imported labels. BEAMS, however, is also a successful brand store and adds to the mix a number of BEAMS labels under which home wares, music, art and food are sold, either in dedicated BEAMS brand boutiques or as part of the merchandise in the BEAMS select stores. The company’s emphasis, though, is on men’s and women’s fashion and the various labels’ collections range from sophisticated classic styles to edgy avant-garde designs. The Shinjuku based BEAMS, which is made up of three separate companies, began in Harajuku as a single label and store in 1976. Today, the company is an established part of the Japanese retail scene and has dozens of stores scattered throughout the country, with the greatest concentration of BEAMS shops in Tokyo’s Harajuku and Shibuya areas, and a number of outlets in Hong Kong.

All original images from the BEAMS 2010 A/W CATALOG for iPad : : copyright BEAMS
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