Japanese industry has taken a battering thanks to the events of March 11, but Japan’s industrial titans shouldn’t be wrtten off just yet. The mix of hard work, engineering prowess and creative ingenuity that has created some hugely successful products is bound to once again deliver game changing products. Continuing our series of design classics, this post looks at one of the all time great Japanese creations.
2008 was a landmark year for the video game industry: global sales topped those of movies for the first time. The same year, financial analysts PricewaterhouseCoopers – not known for hyperbole – predicted gaming would become a $68 billion business by 2012.
It’s probably not surprising to those of us living In today’s world, where 28% of us access the Internet, the PC and laptop have been joined by iPads, iPods and PSPs, smart phones and DS game consoles, Xboxes and PlayStations. Steam, FarmVille and Second Life host online communities and the profile of gamers has begun to mirror that of the community; but unlike Hollywood and the movie industry, electronic gaming as commercial entertainment only dates back to the 1970s and companies like America’s Atari Inc and Japan’s Nintendo.
Nintendo practically own the game industry: it dominates the top selling games charts and tops the best selling game hardware rankings with its Nintendo DS handheld console, while the device that arguably kick started the gaming revolution, the Game Boy still sits at number 3 on the worldwide sales charts and now resides in America’s National Toy Hall of Fame alongside Barbie, Lego, the Hula Hoop and roller-skates.

Original images Game Boy, Game Boy Color & Game Boy Logo : : copyright Nintendo Co Ltd.
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