It’s appropriate that the Tokyo International Anime Festival 2011, held in October by the Ministry of Economy, Trade and Industry and The Association of Japanese Animations to promote the country’s influential anime business, will take place in Akihabara, the otaku heart of Japan.
Otaku, the geeks, hobbyists and hard-core fanboys – and to a lesser extent girls – of pop cultural phenomena, particularly manga, anime and virtual games, were first labeled as such in the early 1980s, most famously by Akio Nakamori in 1983 in his ‘ An Investigation of “Otaku” ‘ essays. The culture has come a long way, from being derided by mainstream Japanese to becoming one of the nation’s most influential cultural products and the basis of some of its biggest industries and spawning otaku-friendly commercial and social outlets.

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